2012 Rural Business Conference
Save the Date!
Date: April 12, 2012
Time: 7:30 am - 2:00 pm
Location: Richfield, UT
Cost: $10
Please join us for the 10th Annual Rural Business Conference. As in previous years, this conference will focus on challenges and opportunities of small business growth and economic development in Utah’s rural communities.
In addition to advice on business growth, financing, social media, technology, and international trade, the program will also feature a panel of rural business owners with best practices and positive information about why Utah is leading the nation out of the economic downturn.
Keynote Presentations:
Alan Hall
Founder of Grow America
Founder of Grow America
Grow America founder Alan E. Hall has a personal mission to create jobs and lift local economies. Grow America, a national company emerging from Utah, aligns the partners, mentors and capital that entrepreneurs need to create and grow tomorrow’s successful companies.
Alan Hall is also a founder and managing director of Mercato Partners, a top performing growth equity venture capital fund. Its focus is to invest in high growth technology companies that need additional funding and expertise in marketing and sales. Current portfolio companies include: Skullcandy, Fusion-io, Control4, Cymphonix, Mediconnect, CradlePoint and Stance.
Full Bio Below
Full Bio Below

Pete Codella
Operator of Codella Marketing, Founder of NewsCactus
Operator of Codella Marketing, Founder of NewsCactus
Pete Codella, Accredited in public relations, operates Codella Marketing, created the NewsCactus online newsroom software, and co-hosts the Online PR Podcast. He excels where technology meets the practice of public relations.
Pete is co-author of Integrated Marketing in the Digital World. He has developed and taught public relations and social media courses for UNLV, UCI and the University of Utah. He’s a veteran award-winning, strategic business communicator.
Full Bio Below
Full Bio Below
Breakout Sessions:
- How to use Facebook and LinkedIn for Business
- Small Business Lending and Funding
- Resources for Business Growth Panel
- International Trade and Exporting
- Email Marketing
- Rural Business Success Stories
- Diversifying Farm Income
- Marketing & Sales- Drive Business to your Door
(Presenters are being finalized and breakout topics are subject to change slightly)
Conference Agenda:
7:30 Continental Breakfast
8:00 Welcome & Introductory Remarks
8:15 Utah on the Move- a story of what's right in Utah
8:45 Keynote- Alan Hall, Grow America
9:45 Break
10:00 Breakout Sessions #1 (4 different sessions)
11:00 Breakout Sessions #2 (4 different sessions)
12:15 Lunch
12:45 Keynote- Pete Codella
2:00 Conference Concludes
Location
Conference Presented By:
Full Keynote Bios:
A former singing gondolier at The Venetian in Las Vegas, Pete’s 2009 song, Crazy Little Thing the Web, is a top search result for “social media song.” Pete holds a B.A. from Brigham Young University and is a member of the University of Utah Executive MBA Class of 2013. He blogs at PeteCodella.com and can be found on Twitter @codella.
8:00 Welcome & Introductory Remarks
8:15 Utah on the Move- a story of what's right in Utah
8:45 Keynote- Alan Hall, Grow America
9:45 Break
10:00 Breakout Sessions #1 (4 different sessions)
11:00 Breakout Sessions #2 (4 different sessions)
12:15 Lunch
12:45 Keynote- Pete Codella
2:00 Conference Concludes
Location
Sevier Valley Center
800 West 200 South
Richfield, UT 84701
Cost:
$10- Includes registration, event materials, continental breakfast and lunch
Conference Presented By:
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Full Keynote Bios:
Alan Hall
Grow America founder Alan E. Hall has a personal mission to create jobs and lift local economies. Grow America, a national company emerging from Utah, aligns the partners, mentors and capital that entrepreneurs need to create and grow tomorrow’s successful companies.
Alan Hall is also a founder and managing director of Mercato Partners, a top performing growth equity venture capital fund. Its focus is to invest in high growth technology companies that need additional funding and expertise in marketing and sales. Current portfolio companies include: Skullcandy, Fusion-io, Control4, Cymphonix, Mediconnect, CradlePoint and Stance.
Mr. Hall is also the founder, chairman and former CEO of MarketStar Corporation, a global outsourced marketing and sales company with a focus on assisting high technology companies increase sales through the small to medium business sectors. The company employs several thousand employees and generates billions of dollars in sales for its marquee clientele, including Hewlett-Packard, Cisco, Sony, Intel, Verizon and Research In Motion (RIM). MarketStar is owned by Omnicom Group (OMC).
Alan Hall is the chairman of the Utah Technology Council, the chairman of Weber State University’s board of trustees and the chairman of the University’s capital campaign committee, a member of the advisory board of Wells Fargo Bank, and a trustee of the Intermountain Healthcare Foundation.
He is an Ernst and Young and Mountain West Capital Network Entrepreneur of the Year recipient.
Mr. Hall is an author and newspaper columnist and frequent public speaker.
He and his wife Jeanne are the chairman and president of the Hall Foundation. The mission of the foundation is that “there be no poor among us.” Alan and Jeanne Hall are the parents of six married children and fifteen grandchildren.
Alan Hall is also a founder and managing director of Mercato Partners, a top performing growth equity venture capital fund. Its focus is to invest in high growth technology companies that need additional funding and expertise in marketing and sales. Current portfolio companies include: Skullcandy, Fusion-io, Control4, Cymphonix, Mediconnect, CradlePoint and Stance.
Mr. Hall is also the founder, chairman and former CEO of MarketStar Corporation, a global outsourced marketing and sales company with a focus on assisting high technology companies increase sales through the small to medium business sectors. The company employs several thousand employees and generates billions of dollars in sales for its marquee clientele, including Hewlett-Packard, Cisco, Sony, Intel, Verizon and Research In Motion (RIM). MarketStar is owned by Omnicom Group (OMC).
Alan Hall is the chairman of the Utah Technology Council, the chairman of Weber State University’s board of trustees and the chairman of the University’s capital campaign committee, a member of the advisory board of Wells Fargo Bank, and a trustee of the Intermountain Healthcare Foundation.
He is an Ernst and Young and Mountain West Capital Network Entrepreneur of the Year recipient.
Mr. Hall is an author and newspaper columnist and frequent public speaker.
He and his wife Jeanne are the chairman and president of the Hall Foundation. The mission of the foundation is that “there be no poor among us.” Alan and Jeanne Hall are the parents of six married children and fifteen grandchildren.
Pete Codella
Pete is Accredited in public relations. He operates Codella Marketing, created the NewsCactus online newsroom software, and co-hosts the Online PR Podcast.
Pete is co-author of Integrated Marketing in the Digital World. He has developed and taught public relations and social media courses for UNLV, UCI and the University of Utah. He’s a veteran award-winning, strategic business communicator.
Pete is a sought-after consultant and presenter who leads workshops and webinars on all things related to social media and public relations.
He has served as president of local chapters of the Public Relations Society of America, International Association of Business Communicators, and the Social Media Club. With PRSA he has been a member of the executive committee for the Independent Practitioners Alliance, served as a western district board member and assembly delegate. This year he is an International Assembly Delegate-At-Large for PRSA.
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